Quilmes
Re-positioning for Argentina’s most popular beer.
After years of trying to be cool and fashionable, Quilmes beer had distanced itself from its consumers. Our goal was to bring the brand back to where it truly belongs. Quilmes is not a fancy beer, it´s not trendy; Quilmes is an argentine classic, and classics are for everyone.
An
Ordinary Man
Ricardo Darín, the most famous and respected actor in Argentina, wants to be again that regular guy who does regular things.
Masters
Meeting
Quilmes´s Brewmaster met with the chefs of popular and iconic venues in Argentina in order to talk about the finer details of our beer and Argentina’s most classic foods.
Not trendy,
but tasty.
We made Instagram our place to celebrate all those authentic and unpretentious venues where you can find the best argentinean food.
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